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13 Best-Selling Fragrances That Will Never Go Out of Style

There’s no denying the memory-evoking, confidence-boosting power of any unique scent, but it’s the best-selling perfumes and colognes that make a lasting impression year after year. Think: Chanel No. 5 or Floral Mademoiselle Dior. But what makes these extraordinary scents stand the test of time in the ever-evolving fragrance market?

“A classic fragrance is a unique and timeless work of art, and as trends change and new technologies and raw materials are discovered, it continues to maintain its appeal to a wide range of consumers ,” explained Kate Oldham, senior vice president and general manager of beauty, jewelry and home at Saks Fifth Avenue. With this timeless allure, Oldham highlights how scents are not bound by traditional gender categories (for example, women’s perfume or men’s cologne), but rather the connections and feelings associated with them. Sarah Brown, executive director of Violet Lab in Violet Grey, agrees. “It has to be recognizable and become someone’s signature, and that’s the greatest achievement,” Brown says of what makes a fragrance truly timeless. “When you see it, you know it…or rather, smell it.”

Here, Vogue Digged up four beauty cues from our favorite retailers to answer the question: What’s the best-selling fragrance that never goes out of style? From Dior Sauvage to Costa Brazil’s Aroma, find their selection below.

Meet an expert

  • Sarah Brown, Executive Director, Violet Lab, Violet Gray Kate Oldham, Senior Vice President, Beauty, Jewelry and Home, GMM Saks Fifth Avenue
  • Melinda Solares, Sephora Beauty Director Autumn West, Nordstrom’s Gome Director Creed Aventus

    Both Saks Fifth Avenue and Nordstrom have named Creed’s Aventus a tried-and-true favorite. In fact, Oldham calls it “widely loved,” while West thinks it might be one of the sexiest fragrances on the market. “There are so many layers to discover, it keeps you guessing and wanting to delve deeper into its addictive scent,” says West. “Bergamot, berry, jasmine and oakmoss are all in – with notes from this cologne.”

    Creed Aventus Perfume

    Maison Margiela Replica By the Fireplace

    According to Sephora Beauty Director Solares, Margiela’s By The Fireplace is especially popular during the holidays . “When it’s snowing outside, the scent exudes the warmth and comfort of a crackling fire, creating the perfect aromatic ambiance for the season,” she says of its floral scent, which features orange blossom, chestnut and vanilla aroma.

    Maison Margiela by the fireplace” replica”

      Le Labo Santal

      West says draw to Le Labo Santal The rich woody fragrance lies in Its light; it can be easily layered with other scents. What’s more, she continues, “the simple, minimal packaging is customizable and makes a great gift for loved ones during the holidays.” Try spritzing it for yourself and experiencing its notes of violet, cardamom, and Sandalwood, inspired by the freedom and solitude of the American West Coast.

      Le Labo Santal perfume

      Costa Rica Brazilian Scent

      “Our current best-selling fragrance is I call it a classic in the making,” Brown says of Violet Grey’s fragrance editor. One scent is Costa Brazil’s Aroma, which she describes as “the new cult blockbuster—sticky, sweet, sensual, spicy, jungle.” In a stylishly designed bottle, you’ll smell white jungle plants, patchouli A blend of incense, cedar, vetiver and amber, all from the Amazon, reminiscent of the natural resins of the jungle.

      Costa Brazil Aroma Eau de Parfum

      Author: Rosie Jane Leila Lou

      “[It] feels like your favorite pair of blue jeans and a white T-shirt: sexy, casual and everyday,” says Solares of best-selling fragrance By Rosie Jane Leila Lou. “It smells like pear, jasmine, and freshly cut grass, making you feel like you’ve slept eight hours and taken a shower. A personal favourite, too!”

      by Rosie Jane Leila Lou Perfume

      Dior Sauvage

        According to West, Dior Sauvage is “a compelling scent [that] never feels overwhelming”, making this nature-inspired cologne a favorite of Nordstrom customers . Perfumer François Demachy combined notes of bergamot, peppercorn and ambergris to create a fresh fragrance inspired by masculinity and authenticity.

      Dior Wild Eau de Toilette

      DS & Durga I Don’t Know What

      Brown thinks DS & Durga’s I Don ‘ Know What is a super modern fragrance. “It’s an ‘enhancer,’ which can be worn alone or layered with other scents to create something new,” she explains of its durability. By blending bergamot essence, iso e super and vetiver acetate, it enhances any scent layered with it.

      DS and Durga’s I don’t know What perfume

      Tom Ford Ombre Leather

      “Tom Ford’s Ombré Leather features Touches of rich black leather exude a neutral aroma with depth of warmth and spice,” says Solares. “This scent tends to make people feel beautiful and desirable, especially among men.”

      Tom Ford Ombré Leather Eau de Parfum

      Parfums de Marly Delina La Rosée

        Oldham Leaked Parfums de Marly’s Delina La Rosée quickly became a Saks bestseller. “It’s sweet and sexy, making it the perfect scent for day to night,” she says. A delicate and feminine bouquet infused with Water Flowers, Peonies, Rose Essence, Bergamot and Vetiver, it adds a touch of lightness to the house’s beloved signature Delina fragrance.

        Parfums de Marly Delina La Rosée Eau de Parfum

        Jo Malone London Silver Birch and Lavender

          “Don’t let the lavender in Jo Malone’s Silver Birch & Lavender fragrance fool you,” says West. “The fragrance is clean and fresh with a woody finish of birch. Customers love the freshness and cleanliness of the scent.” That said, its vibrancy makes this a great scent to wear year-round.

          Jo Malone London Silver Birch & Lavender Cologne

          Lafayette, New York Bond No. 9

        “Lafayette Street at Bond No. 9 was influenced by the vibrant streets of downtown New York near Bond’s headquarters,” Oldham said of Saks’ most recent The best-selling oriental fougere fragrance explained. Bergamot, Coriander, Fresh Flowers, Apple, Vanilla, Dry Woods and Tonka Bean are just some of the notes that make up this powerful scent.

        Bond No.9 New York Lafayette Street Perfume

        YSL Y

        “It turns out that the unique note in YSL Y eau de parfum is known for its surprising notes of sage, apple and coriander Herbal notes are loved by both men and women,” notes West. Concocted by French perfumer Dominique Ropion, Y can be described as fresh, dark and masculine – inspired by Yves Saint Laurent’s classic look: white T-shirt and leather jacket.


        Vyrao Witchy Woo

        Brown points to Vyrao’s Witchy Woo as another fragrance that is building a huge fan base. Combining Moroccan Iris Absolute, Prickly Rose, Nutmeg, Cinnamon and Black Pepper with Patchouli, Frankincense and Musk, this rich elixir is infused with therapist Louise Mita Energetic Herkimer diamond crystal bottle creates an intense, sensual fragrance. result? Amplifies energy to promote courage and creativity.


        Vyrao Witchy Woo Perfume




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