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You’re probably already familiar with athleisure, but athluxury? The athletic aesthetic pioneered by casual models has been transformed into catwalk-ready pieces, thanks to inspiration drawn from activewear and new collaborations with designer labels.
It’s just time for sporty style to become a fashion norm. Think of the down jacket journey. It evolved from a sports coat to a fashion staple in the fall/winter collection, with almost every designer making their own version. Unsurprisingly, sweatpants, dresses and knitwear are also trending in the same direction. In addition to the typical hoodies, sweatpants and sneakers, sports elements have also found their way into ready-to-wear.