) has been the video industry’s leading protocol for codecs, color science and other important Organizations that set standards.
Over the past year, SMPTE has amassed a group of op 100+ video industry brands and professionals to accelerate the creation of virtual production standards. These standards are critical not only to the industry as a whole, but to expand and educate the workforce of the future to support virtual production.
However, despite the absence of these standards, more than 50 top film universities are expected to offer virtual production courses in 2023. The race to set industry standards is in full swing.
4. Accelerate innovation and growth
Ultimately, innovation has been and will always be a self-fulfilling cycle. If enough studios choose to invest in virtual production, then there will be an incentive for manufacturers to make products for them, if companies need talent to operate the technology, then there will be an incentive for education to teach virtual production, and if all these things already exist, then More studios will be incentivized to invest in virtual production.
Several important things in the technology adoption lifecycle must get right for this virtuous cycle to work. By all accounts so far, experts say this has already happened.
Major early adopters of Virtual Studios such as Pixomondo, Final Pixel, XR Stage, Orbital Studios, PRG and Vū not only proved the business model, And both have invested in additional studios to expand their operations, a key indicator of where the industry is headed next.
For example, Vū has seen this firsthand, as the video production company operates four company-owned studios in Florida through 2021 , and helped build 11 more virtual production studios after seeing strong demand from corporate and educational clients. At the same time, it cooperates with professional system builders to jointly promote the standardization of virtual production hardware in the whole industry.
From our point of view, on the front lines of virtual production, day in and day out, we’ve seen the adoption lifecycle grow more than ever Faster, as digital production processes have become more and more popular.
5. Production workflow is changing
Traditional studio giants like Disney, Paramount, and Warner Bros. have built their empires over the years by creating clusters of brick-and-mortar studios. Having a sprawling studio campus makes productions more efficient and more manageable by bringing together all studio resources in one place.
Today, however, things are fundamentally changing. Work is no longer a place, it’s a verb. Rather than investing in brick-and-mortar studio campuses, many are investing in building a network of virtual studios across North America, allowing operational and technical standards to exist within the network, and allowing for remote operations, resource pooling, and virtual sharing of assets across the network. This paradigm shift allows anyone from anywhere to visit and work for the studio, even without being physically present.
The future of virtual production could be a cloud-based network of virtual studios that completely dematerializes the entire production process as we know it. That’s right, virtual everything. If this sounds crazy, consider the fact that this was already happening in the early 2000s.
When Netflix moved to DVD via Mail, they dematerialized the movie rental store business, making the need for brick-and-mortar stores irrelevant. Thoren, just a few years later, they dematerialized the entire video delivery process by streaming video. This even makes the need for physical media or physical transport completely irrelevant.
In a similar fashion, video shooting today requires a lot of physical elements such as lights, microphones, cameras, props, etc. With virtual production, as we currently recognize, we can only dematerialize one physical element of the shot: location.
the inevitable shift to virtualisation of video production
As real-time game engine rendering becomes more and more realistic, we will inevitably soon be able to dematerialize the entire production process , allowing us to make everything virtually in the cloud. Rather than streaming for delivery, stream for creation.
In the future, cameras are virtual, lights are virtual, actors are virtual, and positions are virtual.
It’s safe to say that virtual production as we know it today is like DVD by mail in the early 2000s, an interesting transitional innovation , but a far cry from today’s Netflix.
Next in Virtual Production The innovation will be fully virtual, we will move beyond the physical elements once required to make production, to a fully virtual video production pipeline that will be quickly accessible by anyone from anywhere, allowing creatives around the world to think at the speed of Make content.
While we are still years away from this reality, this is the future we are working to build every day. In many ways, the future of virtual production is already here, but there’s more to virtual production coming our way.
What we can be sure of is that video production as we know it today will soon be destroyed by its virtual counterpart, just as it was digitally The era is disrupted in the same way it was disrupted time and time again in the cinematic era before it. Video production is an industry built on technological developments and will continue to evolve for many years to come.
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Tim Moore is the CEO of Vū Technologies
