Academy of Motion Picture Arts and Sciences , in an email Thursday, obtained by The Hollywood Reporter ), shared the general results of its annual membership survey , Membership – designed to “better engage our members, fulfill the College’s mission, identify needs areas for improvement, and to inform our goals and strategy” – there have been some notable changes in member attitudes.
Looks better than it did a year ago, when the survey was conducted after the Oscars awards, where Will Smith Slap Chris Rock
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And, as the Academy enters its first Oscar season, it will require films to meet minimum “inclusion criteria” to qualify for the Best Picture Oscar, and it has one of its members going on A strong and growing mandate to “lead on representation, inclusion and equity”.
Here are some key findings shared by the Academy’s CEO Bill Kramer and President Janet Yang
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- Members’ attitude towards the Academy has improved compared to last year – via 40% positive and 5% negative last year to 85% positive and 3% negative this year. Member response to “very positive” increased from 22% to %.
One member’s opinion of this year’s Oscars has improved significantly compared to the previous year – Compared to last year, this year is 82% positive and 2% negative % positive and 94% negative last year.
About Oscar, 83% of members said it was important that all the awards were live on the show, and only
% of members said they would like to see other components of filmmaking at the Oscars part.
85% of members said theater experience was important to them.
76% of members say in-person member screenings are important to them. 94
85% of members prefer to connect to the Academy through the Academy Screening Room. 94
85% of members said it was important for the Academy to provide leadership on representation, inclusion, and equity. This is a 5% increase from last year.
82 % of members said it was important for the Academy to promote member education and engagement in industry sustainability and climate action.
The top three ways members want to interact with the Academy are film screenings, chapters and member receptions , as well as festival events and programs. 40% of members said they enjoyed connecting with the Academy through the weekly Academy Member Bulletin. 94 94 94
The email further states that many members have requested that the Academy…
Adding more engagement opportunities and events in New York, San Francisco and outside the US
FAIR TREATMENT All branches.
Travel Institute Museum programs outside of Los Angeles.
Added more inter-affiliate activities and interactions.
Continue to improve communications – especially from affiliates.
to create a clearer way to provide recommendations to their affiliates.
Keep movies on Academy Screening Room Portal longer and get them out sooner on the portal.
Solve the problem of bandwidth in the projection room of the academy.
Screening rooms are permitted in the Academy.
Randomize the order of movies in the Academy Screening Room. 94
Cramer and Yang finally present to the members Pledge, “We are keeping all of these records in mind and will continue to keep you informed as we go forward. Your contributions will be invaluable as we develop our goals and focus areas for the upcoming fiscal year.”
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