Wednesday, February 28, 2024
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Adeam Pre-Fall 2024

Hanako Maeda is perennially inspired by Tokyo and New York, but this season she brought a little dolce vita into her sensible modern wardrobe. If her spring collection was a serious alternative to balletcore, pre-fall takes tomato girl summer to task. “I was really inspired by my trip visiting the south of Italy,” Maeda said. “The scenery, all the vegetation, like the trees, and the olives, and blood orange, and the citrus-y lemon color.” The color palette is certainly villa-ready, but the fabrications are equally summer-y and practical: lots of linen and cotton twill, mixed with organza and some easy knit cardigans. Maeda was also influenced by Italians’ penchant for striped shirting. Her version mixes sizes of stripes for a more dimensional look.

A classic Adeam dress in the collection is the pale blue striped Amalfi dress, with a shirt collar, wrap waist, full sleeves, and a pleated mini skirt. It’s a style that could work in many of Maeda’s collections as it’s easy and feminine. Same goes for the blood orange Bella dress, which is a modern, more sophisticated update to a classic fit-and-flare. It’s a holiday-inspired collection, but there’s plenty that could work for more corporate settings, too. Consider the dark linen vest and trouser set, or the sensible beige twin-set. It doesn’t look out of place. Quite the contrary, since you get the sense that the Adeam woman is always perfectly put together, whether she’s in New York, Tokyo, or Capri.

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