Monday, December 4, 2023
HomeFashionAlaïa returns to New York City after 32 years

Alaïa returns to New York City after 32 years

New York City, Alaïa is officially back. The city hasn’t had a retail outpost of the French brand since the 1991 Soho store closed, but last night, Alaïa officially inaugurated the new Soho location – located just a few miles from the original The flagship store is a few doors down. To celebrate the grand opening, fashion industry veterans, models and a host of friends gathered at the boutique on Thursday evening. From Joan Smalls in the brand’s sleek bodysuit and stockings, to Eve Jobs strolling the store in a hoodie, it was an undeniably stylish party.

We are so Alaïa CEO Myriam Serrano told Vogue. “New York has a special place in the heart of Alaïa, the place where his worldwide success began in the 149 years. Years later, I am delighted to be in a place so perfectly represented Alaïa Spiritual Place celebrates this close connection .”

As guests first enter the story building, on the left, they are greeted by A museum-caliber display of Alaïa’s coveted Le Papa bag. Tapping the center of the store, guests can peruse racks of ready-to-wear, including an alligator jacquard-knit dress that Rihanna wore to a Super Bowl press conference earlier in the day. It would be no exaggeration to say that the newly opened boutique is a paradise for fashion lovers.



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