Biometrics —
This technology is under scrutiny by privacy activists and politicians.
Samuel Axon –
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in this promotional image for Amazon One , a customer uses a palmprint reader.
Amazon puts its Amazon One palm print The expansion of the checkout system to dozens of Whole Foods stores marks the most significant expansion of the technology launched in 2020.
Amazon One allows customers to use only their palm after shopping Tattoos store their hand scans at retail locations to express checkout through the interface of Amazon’s kiosks. Palmprint data is encrypted and stored on Amazon’s servers. Before you worry too much about the spread of COVID-19 or a future pandemic, Amazon One works when you hover your palm over the scanner—unlike some handprint technologies.
Amazon originally at its Amazon Go store and now closed Amazon Books This technology is added to retail stores. It then heads to several Whole Foods in the Seattle area. (Amazon has owned the Whole Foods grocery chain since 2017.)
Now, Amazon Go is expanding to 65 Whole Foods stores in California. Deployment began in Malibu and Santa Monica, with more locations to follow in Los Angeles, Santa Cruz and the Bay Area in the coming weeks. Amazon has previously rolled out the technology to a few select locations in California, but never on this scale.
Time will tell if it will catch on; Compared to contact payments, the benefits to consumers appear to be minimal. Amazon has also explored more aggressive checkout techniques, such as simply taking what you want and leaving without visiting a check-in, as long as you have an account with the company.
And the company’s storage of customers’ palm prints has also drawn some criticism and focus on.
Amazon One opened to third parties in September, Start with the concert venue. But the famed Red Rock Amphitheatre venue outside Denver abandoned plans to adopt the technology after artists and privacy advocates launched a campaign called “Amazon Don’t Rock” to convince the venue not to use biometric authentication.
Prior to this, TechCrunch reported that the U.S. Lawmakers asked Amazon tough questions about how the company will use palmprint data. A few weeks ago, Amazon launched a program that gave customers a $10 credit to register their palmprint data in the system.
