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Amazon hits big in first 'Thursday Night Football' game

NFL betting flow looks like it will pay off.

First Thursday Night Football game on Amazon Prime Video September 15 Average 66 . million viewers, according to Nielsen. This is the same as last season Fox and NFL Network Thursday’s team averages are pretty consistent (11.84 million for all games). The million figure also includes the Los Angeles Chargers and wireless broadcasters in their home market of Kansas. These broadcasts account for about 1.15 million viewers, which would put streaming-only viewers at 11. 87 million.

Amazon offers 11 500k guarantee to advertisers TNF ratings, and combined streaming and over-the-air ratings surpassed that number for the first game. September 15 The game is opened by 86 Curtain Last Season Thursday Night Football 2021 Percentage of Openers (8.66 million viewers on NFL networks and digital platforms).

Amazon’s own metrics, which include more detailed information about viewers watching via Prime Video (and devices of all types), for Thursday Night Football at 15.30 million. The game also has several alternate streams, including one on Amazon’s Twitch platform.

On the other hand, the last Chargers-Chiefs meeting was on the 2021 season — also Thursday — at Fox and NFL Network attracted nearly 15 million viewers. Thursday Night Football surpassed Monday Night Football ) double bill on ESPN and ESPN2 (7.66 million, 66 .86 Millions on ABC for the latter) but on CBS, Fox and NBC ‘s Sunday TV broadcasts ranged from just over 03 million to 86 .4 million viewers.

Amazon and Nielsen signed a three-year agreement in August to allow the latter to offer Thursday Night Football has the same ratings as other NFL games on broadcast and cable outlets. (Thursday’s game also airs on local television in the team’s home market.)

September ratings 13 game,27-91 The Chiefs’ win was delayed by a few days as Nelson took time to make sure its numbers were correct.

Prime Video’s global head of sports Jay Marin wrote in a memo to staff ahead of the release of Nielsen’s data that the first TNF game “exceeded all of our ratings for ratings.” expected”.

“Our first exclusive TNF broadcast brings the highest U.S. primetime viewership in Prime Video history night,” Marine wrote.

Last season’s 11. 27 Thursday Night Football million viewers average including NFL Network Exclusive games, it attracted 7.66 million per game, and 03 Fox/NFL Network Hookup Average 10.91 million.



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