Disney is giving Andor an unprecedented cross-platform campaign for the Thanksgiving holiday.
The company is going to air Star Wars TV series The first two episodes of ABC — along with FX, Freeform and Hulu. This marks the first time a Disney+ Star Wars series has aired on a broadcast network. The move comes as the show’s first season finale airs on Disney+.
Andor saw star Diego Luna recreate his Rogue One Rebel fighter Cassian Andor. Many critics considered the show the best Star Wars
franchise to date, praising its mature tone, relatively complex morality, and strong visuals. But Andor has been trying to attract the same audience as The Mandalorian and Obi- and others and its first half were criticized as slow burn by some Star Wars fans. The cross-platform push shows Disney believes the series has the potential to reach a larger audience.
The first two episodes of Andor will air on ABC on Wednesday, November 23, November FX Thursday 9pm24 November Freeform 9pm24 ) 9pm Dot, will air on Hulu from November 23 to December 7th. To watch the rest of the season, viewers will have to switch to Disney+, November 23.
Andor airs the ending “set five years before the events of Rogue One, focusing on Cassian and his transformation into a rebel hero. A journey. The story is set against an emerging rebellion against a ruthless empire, and humanity and planet are drawn into a conflict that will have far-reaching consequences for the entire galaxy.”
