Angelina Jolie announced last week that Pablo Lorrain’s Maria Callas and Jackie fame), her upcoming film will be shown at the Cannes Film Festival in the south of France. But that wasn’t her biggest headline of the month. Here it is: The actress, director, former U.N. goodwill ambassador and special envoy is launching Atelier Jolie, a new purpose-driven brand that will capitalize on slow-moving stock and capitalize on “refugees and other talented, underappreciated groups” “Abilities, skill-based dignified positions.
Jolie posted the message on her Instagram account this morning, writing: “I started something new today – a new one that everyone can create The collective of… Atelier Julie is a collaboration of creative individuals with a skilled and diverse family of professional tailors, pattern makers and artisans from around the world. This stems from my gratitude and deep respect for the many tailors and makers I have worked with over the years, a desire to take advantage of the high quality vintage and dead stock materials available, and to be part of a movement that fosters more self-expression.
Jolie’s own self-expression leans toward monochrome, minimalist, mostly anonymous designs (except for accessories) to ensure the story is about her, not what she wears Still, her personal style has been the subject of countless articles online, many of which are featured on this site. What she wore to the airport, her shoes, her crop top—all over the years Driven by millions of hits. Recently, her fashion choices with her teens have highlighted the value of re-wearing and recycling old clothes. In her Marvel movie Eternals at the premiere of , her daughters Shiloh and Zahara wore clothes from their mom’s collection.
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Millions of tons of textile waste end up in landfills. Atelier Jolie appears to be aiming to address this crisis. According to the brand’s website: “You’ll be able to restore or upcycle the parts of your wardrobe you want to restore clothes that fit perfectly, breathe new life into what might otherwise be thrown away, and create quality heirloom clothing with personal meaning. ”
The reference to refugees is interesting given that Title ended last week, a pandemic time measure , allowing authorities to quickly turn away immigrants on public health grounds. America could see record numbers of asylum seekers moving forward. Whatever Atelier Jolie turns out to be, Jolie is uniquely suited to disrupt in this area. In her acting and directing work, she spent 20 years working for UNHCR on 60 field missions, most recently to Yemen and Burkina Faso, which Raised awareness of refugees being forced to flee.In addition, Arminka Helic co-authored a 60 op-ed in The Times of London in which she criticized government inaction, arguing that the Growth is “unsustainable and beyond what international humanitarian organizations can manage.” We’ll be following the brand’s new Instagram account @atelierjolieofficial for updates.
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