Tuesday, June 6, 2023
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APC Spring 2023 Menswear

When it comes to APC, it always returns Reality. Jean Touitou refuses to support so many fashion tricks. During the pandemic, many people were singing the same tune, but now that we put the past two years behind us (probably prematurely), he noticed that the technique was re-establishing. “During Covid, everyone said ‘we have to change,’ but nothing changed,” he said at the brand’s New York showroom, alluding to a packed fashion schedule again. “We still have the will to show, but we’re not going to do a show with a lot of people. So we decided to do a show on the street.”

While Lily McMenamy and Paul Hameline are in full catwalk mode here, the photos make Touitou’s point a trick — it’s unnecessary. Both styles look believable and cool in street-available military uniforms, shirts and shorts suits, and jeans. Denim is the foundation of the womenswear and menswear lineup and has been since APC was founded many years ago , although Touitou points out that the light fading of these jeans, jackets and dresses is not achieved by washing but by laser. The laser was also responsible for matching the dip-dye on the trucker jackets and jeans. This is different from the earlier ones. The APC head wears tan from head to toe, which explains the emphasis on monochromatic looks in men’s styling books. He said where will they come from when he reveals the new “interactions” later in the season in Paris.



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