Apple has reportedly decided to cut production of the iPhone 14 Pro series by nearly 15%, effective from the first quarter of 2023. Despite relatively good sales and better than the iPhone 14 Plus, consumer demand for Apple’s most expensive iPhone is declining due to deteriorating global economic conditions.
iPhone 14 Plus received poor response, Apple after smartphone launch Production targets were soon scaled back. However, Trendforce reports that the iPhone 14 Pro series will suffer the same fate, albeit until early next year. While sales have remained strong, rising inflation in Europe and the war in Ukraine are said to have hampered Apple’s market expectations for its latest flagship.
In addition, the iPhone 14 Pro and iPhone 14 Pro Max are available in the Eurozone and the UK and other markets, the cost is higher than that of its predecessor. While Apple has maintained pricing between the iPhone 13 and iPhone 14 series in the U.S., the continued strength of the U.S. dollar relative to other major currencies has led to higher prices outside of Apple’s home market. Analysts now expect Apple to cut production of the iPhone 14 Pro series to 52 million units, down 4 million from previous estimates.
In other words, production is down an estimated 14%. Instead, Apple is believed to have increased the production ratio of the iPhone 14 Pro series, which may be the reason for the sluggish iPhone 14 Plus sales. Apple is said to have increased it from the initial 50% to 60%, but could increase that again to 65% if needed. Still, Apple hopes to ship 240 million iPhones by the end of 2022, up 2.8 percent from last year. According to Trendforce, Apple will commit to reducing the iPhone 14 Pro lineup starting in the first quarter of 2023. Alex Alderson – Senior Technical Writer Alex Alderson, 2022-10-29 (Updated: 2022-10-29) 
