Apple is expected to unveil its latest line of iPhones and smartwatches on September 7, according to a new report.
Bloomberg News reported on Wednesday that the tech giant will update its flagship smartphone amid a busy fall product launch, including three new Apple Watch models and multiple new models by the end of the year. Versions for Mac and iPad.
But the iPhone 14 launch is by far the biggest deal for Apple. Last quarter, Apple reported iPhone sales of $40.67 billion, up from $39.57 billion in the same period a year earlier and accounting for about half of the company’s total revenue. That beat analysts’ expectations, ignoring global supply chain problems and rising inflation.
The iPhone 14 will reportedly feature a better camera, but the tech upgrade is fairly minor, and will add a 6.7-inch version while dropping the 5.4-inch “mini” version.
Analysts are bullish on Apple’s prospects. Credit Suisse’s Shannon Cross listed Apple as her “top pick” on Wednesday, upgrading her rating on the stock to outperform from neutral with a $201 price target, while Wedbush’s Dan Ives told CNBC that next year’s review of Apple products Demand is likely to remain strong.
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