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At FFORME, a new womenswear brand inspired by architectural shapes

In a recent date with Paul Herbers, The designer described a jacket’s reversible fabric as “more felt, more like Joseph Beuys”. It’s not a typical description heard at a womenswear show, but it captures the essence of FFORME, the new brand founded by industry veterans Laura Vazquez and Nina Kohsla, with Helbers as creative director.

Image provided by FFORME

Image may contain Clothing Apparel Lingerie Underwear Human Person Blouse and BackPictures provided by FFORME

“what we are doing is exploring the relationship between quiet volumes, abstract shapes , and where it connects and disconnects from the body,” Helbers explained in a Zoom meeting a few weeks ago. The collection, he says, is “really about the joy and ease of wearing fluid architectural shapes and structures.” For spring, this translates into quiet clothes that speak loudly through the efficiency of fit. Trousers with cutout details revealing the ankles, tunics with perfectly proportioned sleeves and seams add life to an outfit even when hung on a hanger. It can be said that these are works that must be experienced in person. You want to touch them, pick them up to feel their weight, lift your sleeves to see how the underarm folds are, your fingers run through the variegated ribbing on a dense woven dress, light as air. Helbers likes to explore how to make garments with just one stitch—a long black dress, chunky belt, and dart across the back is a great example of this approach. Not surprisingly, he recently helped launch The Row’s menswear line, and before that he worked at Maison Martin Margiela and Marc Jacobs’ Louis Vuitton. He instinctively understands the powerful combination of strong silhouettes and beautiful fabrics. In his hands, a cream sleeveless tank top with slightly exaggerated shoulders was instantly punk; in Lilac, it was futuristic.

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Image may contain Clothing Apparel Human Person and Pants

Image may contain Clothing Apparel Dress Human Person Skirt and India MartínezPicture provided by FFORME

Picture by FFORME

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“I think Some of the rigor of menswear is really beautiful for womenswear,” he explained on Zoom. “[When] menswear fabrics are released in the drape, they take shape, which is not possible in menswear. Later, when he took me through the collection in person, he stopped to show me a simple cotton T-shirt with exaggerated side pleats. “We don’t fix the shape,” he said. He worked with what he got. In FFORME, he gave a lot to women.

Image may contain Clothing Apparel Evening Dress Fashion Gown Robe Human Person Dress Sleeve and Wedding

Image may contain Clothing Apparel Human Person and PantsPictures provided by FFORME

Image may contain Clothing Apparel Lingerie Underwear Human Person Blouse and BackImage may contain Clothing Sleeve Apparel Long Sleeve Human Person and India Martínez

Photo by FFORME

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