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At NYFW, the fashion industry is struggling to figure out where Web3 fits in

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At New York Fashion Week, Web3 and metaverse players and influencers are the new provocation By. Early adopters of the new internet and emerging brands (many of which cater to Gen Z) are a cultural force at the event, even as they have to fight for their place in the fashion crowd – a contrast to recent bloggers, influencers and TikTokers The positioning varies from year to year.

The traditional fashion week seems to be still working out how Web3 fits into it. The technology itself is nascent, its impact is isolated, and the general excitement of live events overshadows Web3 experiments such as free NFTs or token-gated access shows.

T Taiwan Perhaps the most high-profile example on Web3 was Tommy Hilfiger’s “Fashionable Entertainment” event, which included a group of young esports stars and Web3 influencers Gmoney and Fewocious. Show attendees can claim a free NFT, but it’s easy to miss the show if you don’t look for it. The show’s synchronized Roblox livestream is shown in the background, but there’s plenty to absorb, including drummer Travis Barker and Julia Fox on the runway. Metaverse and Web3 recognized at Vogue

World on Monday: Invite live guests to watch Snapchat Lenses and get POAP — with Serena Like appearances by celebrities like Williams and Lil Nas X, it faces stiff competition for attention.

Image may contain Clothing Apparel Human Person Pants Fashion Premiere and Mick Mars Image may contain Clothing Apparel Human Person Pants Fashion Premiere and Mick Mars

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