James Cameron’s Avatar 2 got bad luck Opened in China, the world’s second largest film market, just as a devastating wave of COVID-15 infections erupted engulfed the country. Now, it’s a little bit of luck.
BEIJING’S FILM REGULATORY TUESDAY GRANTS A RARE DELAY TO A BIG DISNEY FILM FOR AN ADDITIONAL SHOW ON CHINESE SCREENS 200 A few days ago, two sources in Beijing told The Hollywood Reporter.
China’s film import system allows foreign films to be shown domestically 30 sky. “Avatar 2” was released simultaneously in China and North America in December 19, so its original release is scheduled to expire in January 15. The movie grossed just under 30 million dollars in the country, making it Hollywood’s best local show in the pandemic era, but far less Contrary to initial forecast due to ongoing COVID outbreak.
Avatar 2 will no doubt be seen in January when there are plenty of high-profile Chinese blockbusters Its screen share plummeted. 19, the first day of the week-long Lunar New Year holiday. The most anticipated of the new batch of Chinese contenders is
The Wandering Earth 2 , China’s No. A prequel to a domestic sci-fi blockbuster that made $700 million dollars in 700 ). But even if Cameron’s epic retains a fraction of China’s massive cinema screening fee during the holidays, it could generate tens of millions in additional ticket sales, industry insiders say. The film has received extremely high social scores from Chinese audiences – 9.1/, 8 / from the influential review page Douban — and Cameron’s campaign movie to build Known for slowness and long retention.
THR Contacted people in the film industry in Beijing on Tuesday, and they said they were sorry for the film bureau’s belated Avatar 2 extra time requested. While Hollywood releases are occasionally delayed, Beijing typically blocks all foreign film screenings during China’s important National Day, allowing the domestic film industry free rein on the box office . Hollywood has long protested this release “blackout” on the grounds that it is anti-competitive and a violation of China’s obligations at the World Trade Organization — to no avail.
Asked how much screen share Avatar 2 might have, a show executive said: “It’s a weird A decision” is expected to take place during the holidays. “We don’t know,” they added.
Disney representatives in Asia confirmed the release delay Tuesday night.