A few days before the Milan show, a video was played on the brand page, in which a creative director (Karlsson) wearing a “money tree” hoodie announced the brand’s new start with a disguised voice. chapter. The Parsons graduate is now, with a partner, co-owners of the women-owned label, which will be based in the designer’s native Sweden, and in other local display. It’s a big step for Karlsson, who has grown from Art Clothes (while in school, the designer teamed up with artists Ida Jonsson and Simon Saarinen to create The Bum, a wearable silicone replica of Kim Kardashian’s backside intended as a Commentary on Celebrity Culture) Ready-to-wear is a work in progress. Fall found designers still focused on the topic of celebrity, showcasing “hot,” “rich” and “famous” pieces—basically, an Instagram dream come true.