We may receive a commission on purchases made through links. Beats and Kim Kardashian have paired a special set of earbuds, although the new Beats x Gold is arguably more than a celebrity branding opportunity . Based on the Apple-owned audio company’s Beats Fit Pro due in late 2021, Kardashian’s magic is adding three new colors to the palette. This includes the Moon, the lightest shade; Dune, the medium version; and Earth, the deepest of the trio.
beat They are surprisingly subtle neutrals that are more skin-like than black, white, grey, and Beats so far Purple provided so far. “This collaboration is special because it allows you to blend in or stand out,” Kardashian said of the collaboration. “Beats is known for creating products that show personality.” (According to Harper’s Bazaar)
While you could think of it as better marketing from a celebrity who’s very good at branding, there’s no doubt that electronics and accessories are fun to design. The current Beats Fit Pro colors — in fact, like the finishes most earbuds offer — don’t do much to hide the fact that the active noise-cancelling “earbuds” are in your ears. If you’d rather be subtler than that, a Kardashian-approved version can blend in more easily with your natural skin tone. New colors, familiar specs beat
Meanwhile, the features are the same as the Beats Fit Pro we reviewed in November 2021, although that’s not a bad thing. While the case may be slightly larger than the one Apple uses for its AirPods Pro, it still doesn’t include wireless charging support, but its fit and performance more than make up for those shortcomings. Beats’ small wingtips help the Fit Pro fit snugly in your ears, making them comfortable enough to wear while exercising (or purposefully traversing an airport), but not uncomfortable for long periods of time.
It has Apple’s H1 chipset inside for Bluetooth wireless, Active Noise Cancellation – with There’s Transparency Mode, which lets you hear what’s going on in the world around you — and Adaptive Equalizer, which automatically adjusts audio settings. There’s also support for spatial audio and dynamic head tracking, which is useful if you’re an Apple Music subscriber. It’s worth noting, however, that Beats doesn’t just reserve its talent for iPhone users: Android users can get most of the same functionality through the Beats app in the Google Play Store.
The Beats x Kim earbuds will be available on August 16th in the US, Canada, UK, France, Germany and Start ordering in Japan. The next day, they’ll start appearing in select Apple Stores. Despite the Kardashian branding, they normally sell for the same $199.99 as the Beats Fit Pro, but currently, you can find them in regular colors for $179.95.