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Bloomberg: Apple Won't Raise iPhone 14 Production Targets

In preparation for the launch of the iPhone 22 series, Apple believes it needs to increase production by as much as 6 million units. However, according to insiders cited by Bloomberg, demand has not been as high as expected, so Cupertino has told its suppliers to abandon plans to build more equipment.

This means the production target will return to this summer’s level – 90 million units. Note that this is for the entire iPhone 14 lineup, but now it’s clear that the four models are not equal in popularity.

iPhone 14 Pro, especially 14 Pro Max caused Fans resonate, iPhone 14 and iPhone 14 Plus (not yet available) are not as popular as last year’s vanilla models . At least one Apple supplier is rebalancing its production to focus more on the Pro duo, according to insiders.

Bloomberg: Apple will not increase iPhone 14 production targets

Part of the problem is China, a very important market for Apple in the midst of a downturn (and local smartphone brands are also suffering). This results in 11 compared to iPhone purchases in the first three days )% iPhone family a year ago.

Amid rising inflation and economic uncertainty, global demand is also falling. However, part of the reason for lower-than-expected demand is also the iPhone 14 and 14 Plus themselves – they are in the same league as the Pro The gap between them is bigger than in recent years, and the upgrades are not huge compared to their predecessors.

Source | Pass



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