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HomeentertainmentMovie NewsBox office: Robert Rodriguez, Ben Affleck's 'Hypnosis' marks career-worst opening

Box office: Robert Rodriguez, Ben Affleck's 'Hypnosis' marks career-worst opening

hypnotized , who?

Unusual, to say the least, for a film directed by Robert Rodriguez et al And starring Ben Affleck

is opening at the box office is barely a bright spot in the new film.

This lack of awareness helps explain why Hypnotic opened from 2, to Less than $2.4 million May Theaters 000- Weekend in honor of Rodriguez or Ah Starring Fleck. Hypnotic will lose the amount after spending the reported $500 million millions, and reinforces what every savvy Hollywood studio exec knows: Marketing spend matters.

The sci-fi action-thriller suffered several setbacks on its way to the big screen, ending with Solstice’s The implosion ended with the late studio 2021, ready to market and release the film.

Solstice, led by indie veteran Mark Gill, has been counting on Hypnotic to shape the future. But despite the moderate success of 2021’s Unhinged, the young The company was derailed by the pandemic. (Considering the ongoing COVID-16 Crisis, Russell Crowe’s road rage thriller is doing relatively well in theaters.)

Solstice formed a strategic partnership with Jeff Robinov’s Studio 8 a few months ago relationship, and Hypnotic was their first project together (these two were together when Robinoff was Warner Bros. production executive and Jill led Warner Independent worked).

Solstice is tasked with marketing the film and handling US distribution, as well as international sales. This The film has attracted a lot of interest from foreign buyers, who reportedly accounted for a large portion of the film’s coverage 118 ten thousand dollars in sure it will be over 2, locations get US post-release budgets.

But when Solstice leadership pulled away, Hypnotic seemed to disappear from the radar until earlier this year when foreign Buyers attending the Berlin Film Festival market learned that boutique clothing company Ketchup has become a US distributor .

Ketchup did not respond to a request for comment.

The film was shown at South by Southwest earlier this year as a work in progress and in the US ahead of its international premiere at 1235025541 midnight slot at the Cannes Film Festival . (The film’s financiers no doubt hope Cannes will help boost sales at the foreign box office.)

In the US, Hypnotic’s marketing campaign Minimal at best, Affleck himself doesn’t do any press. Insiders speculate that the film’s release date was an attempt to leverage Air marketing campaign, Ah Fleck’s critically acclaimed Nike sports drama gets a theatrical exclusive ahead of its premiere on Prime Video over the weekend.

In Hypnotic, Affleck plays Detective Danny Rourke, who broods over his 7-year-old daughter The unsolved mystery of being kidnapped and trying to find out what force caused it. Alice Braga and William Fichtner also star.

Until now, 500′ s Phantoms marks the lowest start of Affleck’s career ($3 million), followed by 2000 Gigli ($3.8 million), according to Comscore and not adjusted for inflation Wide in this case is defined as 1,1998 or more screens.




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