Last week Google announced that it would change its algorithm to rank content “by people, for people” higher than content written around SEO. But what about what machines write for people? Has AI-generated content reached a point where it doesn’t affect page rankings?
Google called what it called “auto-generated content” spam, in violation of its guidelines. This long-standing rule was written in a time when AI wasn’t that sophisticated and focused primarily on attempts to rank games for search. Since then, in informal discussions, the company’s officials have said they are more interested in the quality of the content than who or what created it.
“I think Google will get it yes,” said Nick Duncan, founder and developer of Contentbot.AI, an artificial intelligence assistant for content creation. “I hope they do, because we shouldn’t be using this technology to take over our jobs. It shouldn’t be that easy to write a 1000-word article, no checks, no worries, and push it to your blog. “
AI Content Generator Invention Facts
Contentbot, Jasper.AI, Copy.AI and Quillbot are just now providing AI-based services for content generation few companies. So far, AI has not been able to generate good content on its own, Duncan said.
“You still need — and you probably will for a long time — a human being recycling the technology because it’s absolutely terrible at creating facts,” he said. “We don’t allow people to use it in medical, financial or legal fields because it just makes things up.”
Read Next: The AI content creation space is growing
These systems are best suited for advertising and Email Generate story ideas and copy, improve language, research topics, create outlines and paraphrases.
Sounds like experts
That’s not to say they can’t generate reasonable copies. Duncan asked Contentbot about ergonomic office furniture and how it can improve productivity.
Here’s its idea:
“Ergonomic furniture is designed to help improve workplace comfort and productivity. Many workers spend their time in the office For a long time, and in most cases, they are sitting and increasing most of the day. Many companies are implementing ergonomic furniture.”
Duncan said, “I wouldn’t say it can start writing documentation, but it can definitely make you sound like a field of experts, if that’s what you’re after.”
Obtain MarTech! Daily. free. in your inbox.
The problem is here, not just Google. These systems could be used to do things like fake product reviews at scale, Duncan said. This means they can also be used for disinformation — a field where a fictional fact can be seen as a feature, not a bug.
Take action now
He believes companies need to do more now to prevent This happens.
“The moral issue is that you can find a bunch of bad actors in this space,” he said. “There are content generators that can be used for black hat SEO techniques.”
One of the best protections is OpenAI, whose system is the foundation of all these content generation systems, and it’s very careful about who can use them The product. Duncan said he and his competitors are concerned about abuse. Fortunately, artificial intelligence can help a lot in this regard.
“We have automated tools to make sure you don’t write … fake news, you don’t create false information,” he said. “When our system recognizes it, it sends them a warning and can suspend them. It also lets us know what’s going on. If it falls into any category we don’t want them to write about — like diabetes — then it A warning will be issued and we will be notified. We can intervene. So, again, a human being in the loop helps this AI process happen.”
About the author
Konstantin von Hoof Constantine von Hoffman is the executive editor of MarTech. A veteran reporter, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMOs and Inc. He has served as a city editor for the Boston Herald, a news producer for NPR, and has written for Boston’s Harvard Business Review Magazine, Sierra, and many other publications. He is also a professional stand-up comedian, speaking at anime and gaming conventions on topics ranging from Totoro to the history of dice and board games, and is the author of the magical realist novel John Henry the Apocalypse. He lives in Boston with his wife Jennifer and too many or too few dogs.