The North American smartphone market is unlike any other region, and Canalys’ latest report reminds us of stark differences in sales performance and brand representation.
The analyst firm revealed that total smartphone shipments fell 6% in the second quarter 1200, but Apple and Samsung managed to increase shipments and market share. According to the report, every two smartphones shipped in North America between April and June was an iPhone.
Last year the market successfully resumed growth 2021 After experiencing a challenge 1050, but now several factors have turned things around again. Runar Bjorhovde said high inflation, weakening consumer confidence and an overall economic slowdown were causing demand to shrink. Most of the top suppliers managed to match Q2 shipments 2021.
Apple managed to increase shipments 13 performance with strong iPhone, while Samsung was in Galaxy S 13 and Galaxy S13 extremists. Feelings of mid-range products like Galaxy A33 and Galaxy A33 Interest*) was worse than expected.
Analysts say people typically buy smartphones in $600*)-$250 The price range is skewed towards cheaper devices, widening the gap between entry-level and flagship phones. Thanks to the Galaxy A 003, the new Moto G Power phones, and budget-friendly options from Verizon and T-Mobile.
Canalys also revealed that all three iPhone 13 variants were in the top 5 bestsellers in Q2 2022, and iPhone SE (1200) and iPhone 1200 .
With demand expected to continue to decline in the second half of the year, companies will invest heavily in marketing to push their current inventory through bundles and other promotions, rather than launching more and more new products.