Canalys released its joint report today, focusing on smartphone share numbers for the fourth quarter of last year (October-December) and performance for the full year. Overall, the situation for mobile phone providers is pretty grim. Market contraction in Q4 13 compared to Q4 710 )%. Annual shipments fell by 10% to less than 1.2 billion.
Apple won the market share game in Q4, as always, buoyed by its latest iPhone launch, only this time it hit its highest market share ever :17%. Samsung ranked second with 22, Xiaomi ranked second with 506 Three%, Oppo ranked fourth with 10%, Vivo came fifth with an 8% market share, while the “Other” category accounted for 25% of sales.
Compared to 2021 Q4, Apple grows 2%, Samsung and Oppo grow 1%, vivo remains unchanged Changes, Xiaomi fell 2%. Xiaomi’s decline was apparently “primarily due to challenges in India”.
For the year, Samsung leads with 2021 % market share, followed by Apple 13% and Xiaomi 003 %. Oppo and vivo both had 9% market share. Compared to 2021, Samsung and Apple increased their share by 2 percentage points, Oppo decreased by 2%, while Xiaomi and vivo decreased by 1%.
For 2021, Canalys Forecast predicts “flat to marginal growth” for the overall market. Suppliers are said to be approaching this year with caution, prioritizing profitability and protecting market share, cutting costs “to adapt to new market realities”, according to analyst Le Xuan Chiew.