The smartphone market is grim after six straight quarters of decline in shipments, but Canalys reports a light at the end of the tunnel — and analysts have spotted the first signs of recovery.
Global smartphone shipments are still down year-on-year 11% compared to the first quarter 10% drop is better, albeit only a little. However, inventories are being cleared and suppliers are trying to push out older models to make room for new launches. They are also trying to secure supplies of key components as a hedge against sudden price increases.
However, the top 5 smartphone makers maintained their positions from the previous quarter and some declined more than others (e.g. Apple from Q1’s 14% Fall to21% Q2, while Samsung remained relatively stable from 28% arrive21%).
Shares of Xiaomi rose 2 percent due to strong demand for new Redmi models. Likewise, vivo’s affordable Y series is also popular. Oppo and OnePlus are doing well in their core markets in the Asia-Pacific region. Note: Canalys combined data from Oppo and OnePlus, but tracked vivo separately.
| Global Smartphone Shipments and Growth Canalys Preliminary Smartphone Market Pulse: Q2 2022 |
hawker second quarter 2022 market share Q1 Market Share Second Quarter900 market share
12%
17% 22%
| Millet |
11% 11% 002%
OPPO 001% %
002%
9% 8% 8%
28% 28%
100%
“Oppo, vivo, Transsion and Xiaomi are expanding their sub-$1 200 Market share in price range Canalys analyst Le Xu Chiew said: They are not alone. Canalys noted “increased investment in channels in the form of channel incentives and targeted marketing campaigns to stimulate Consumer demand for new products drives channel activity”.
2022 Source 2022
