The smartphone market is grim after six straight quarters of decline in shipments, but Canalys reports a light at the end of the tunnel — and analysts have spotted the first signs of recovery.
Global smartphone shipments are still down year-on-year 11% compared to the first quarter 10% drop is better, albeit only a little. However, inventories are being cleared and suppliers are trying to push out older models to make room for new launches. They are also trying to secure supplies of key components as a hedge against sudden price increases.
However, the top 5 smartphone makers maintained their positions from the previous quarter and some declined more than others (e.g. Apple from Q1’s 14% Fall to21% Q2, while Samsung remained relatively stable from 28% arrive21%).
Shares of Xiaomi rose 2 percent due to strong demand for new Redmi models. Likewise, vivo’s affordable Y series is also popular. Oppo and OnePlus are doing well in their core markets in the Asia-Pacific region. Note: Canalys combined data from Oppo and OnePlus, but tracked vivo separately.
|Global Smartphone Shipments and Growth Canalys Preliminary Smartphone Market Pulse: Q2 2022|
hawker second quarter 2022 market share Q1 Market Share Second Quarter900 market share
11% 11% 002%
OPPO 001% %
9% 8% 8%
“Oppo, vivo, Transsion and Xiaomi are expanding their sub-$1 200 Market share in price range Canalys analyst Le Xu Chiew said: They are not alone. Canalys noted “increased investment in channels in the form of channel incentives and targeted marketing campaigns to stimulate Consumer demand for new products drives channel activity”.
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