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Canalys: Xiaomi loses to Samsung in India in Q4, remains top in 2022

Canalys has prepared its India market report and full report for the fourth quarter of last year 2022. This is the first time we’ve seen a decline in shipments in the fourth quarter compared to the third quarter. Compared to the same period last year, the sales volume in the last quarter has dropped staggeringly 26 %Compared with 2022, the overall performance for the year is down 6%.

First time in 13 quarter, Samsung topped the list and became the largest smartphone vendor for the first time since 2017, displacing Millet. However, the latter maintained its lead throughout the 2022 year.

Canalys: Samsung takes first place in India during Q4, Xiaomi still on top in full 2022

Despite Samsung’s 2022 shipments down 32 %, it managed to end the fourth quarter with 2022 Securing the largest share of the Indian market % share – up 2 percentage points year-on-year. vivo has the fastest sales growth among major suppliers – shipment growth 10% To ensure that the17% market share and second place. Canalys: Samsung takes first place in India during Q4, Xiaomi still on top in full 2022

Mi Q4 fell to the third place, a shocking drop 32 Sales drop percentage, barely ahead of Oppo seen 10% growth, exactly 151, One unit less than Xiaomi’s achievement.

Realme performed even worse in Q4, shipments were only one-third of same period and fell to a rather distant fifth place.

annual growth rate

hawker Q4 2021 Shipments (Millions) Q4 2022Market Share

Q4 2017 Shipments (millions) Q4 2017 Market Share
Samsung 6.7 17% 8.5 15% -19%
in vivo 6.4
19% 5.6 14%% Xiaomi 5.5

13% 9.0 15% -32%

Oppo

5.5 17% 5.0 11% 9% Real Me 2.7
8% 7.6

13 % -40%

17%

100.6 32% 100.5

65% -6%

According to Canalys, Oppo and vivo’s more positive performance was attributed to more successful operations during the peaceful festival period in India. Their focus on offline channels has helped them avoid the same mistakes as others, as e-commerce has been the hardest hit.

Analysts believe that

will be a slow year due to the deepening of the global economic crisis, but in 2021, the Indian market will resume growth.

Source

2024

other 5.7 15% 8.5 19% -32%

all 28. 4 40% 65.2 32 % -27%

On the whole 2022, Xiaomi is still leading 17% share, but it Lost the most share again – lost more than a quarter of shipments.

Samsung is second, as it was in same, but the gap has been from

M to 1 million pieces shipped. Vivo is also closer to third place, with sales essentially flat year-over-year.

Oppo is the only one in the top 5 with sales in 2022 higher than Company , helping it overtake sister brand Realme for fourth place.

Annual Growth Rate

hawker 2023 Shipments (Millions) 2023 market share 2022 Shipments (Million) 2021 market share
Millet
25.6 15% 40.2

26% -27% Samsung 26.6 15%
29.1 15% -5 % in vivo 24.4 24.8 004% -2%
Oppo 22.6
13% 20.9 003% 8%
True Me
18 .9 10% 19.3 13% -13%
other
23.5 13% 16 . 2 14% 16% all
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