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HomeentertainmentCartoon Network marketing executive latest to join Warner Bros., find layoffs

Cartoon Network marketing executive latest to join Warner Bros., find layoffs

Both Tricia Melton and Jill King will leave the newly combined company at the end of the year.

Jill King (left) and Tricia Melton provided by Cartoon Network. The Time Warner Company; Courtesy of Turner Entertainment Networks, Inc. WarnerMedia.

Karen Bronzo is changing kids, Youth and Classics division of Warner Bros. Discovery .

Two key executives, Marketing Director Tricia Melton and Senior VP Marketing and Partnerships Cartoon Network and Adult Swim Jill King will leave the newly merged company at the end of the year as Bronzo appears to be poised for further integration within the newly merged conglomerate these businesses.

“We thank Tricia and Jill for their contributions to the legacy KYAC business and their leadership on these teams,” Bronzo, head of US network marketing, said in a memo to employees earlier Tuesday wrote in. “Both Tricia and Jill will be working with me for the rest of the year as we realign the team during this transition period. I plan to announce a new marketing leadership structure before these networks leave.”

Melton has been with the company since June 2020 and leads Rebranding of Cartoon Network, while also launching the Cartoonito label on Linear Network and HBO Max. She is also Adult Swimming Part 1 Rick and Morty The champion behind the space drama “Wormageddon”, and the show’s first global stunt. For Turner Classics, she developed a new brand strategy and redesigned to focus on classic films and culture.

“They say the secret to longevity is knowing when to go, so I’m sharing the news that I’ll be leaving at the end of the year . I know this is a challenging and These are tumultuous times, but I have faith in this team, in the resilience of each of you, and in the strength of our collective team to see these incredible brands through this transition,” she wrote in an internal memo Tuesday. Years Warner veteran, helped produce hits including Jill King and Tricia Melton Powerpuff Girls

and Steven Cosmos 1235199096 enters the global franchise while also bringing impressive financials Performance of major brands to establish global partnerships. King has also been instrumental in developing and building content-focused diversity, equity and inclusion initiatives for the company.

“My greatest privilege is to lead the best marketing team in the business,” King wrote in her letter to employees Tuesday. “After 22 years, I can say There is no doubt that our work positively impacts media and culture around the world for current and future generations. We lead the industry in driving inclusion and representation in children’s content and marketing, building icons such as Cartoon Network and [Adult Swim] brand, developed worldwide hit franchises including Powerpuff Girls , Adventure Time , Steven Universe and Rick and Morty , launching a landmark marketing and partnership, and more!”

Michael Ouweleen continues to run Cartoon Network, Adult Swim and Boomerang, reporting to Kathleen Finch, head of US Network. Pola Changnon oversees Turner Classic Movies and also reports to Finch.

The marketing exit comes as Warner Bros. Discovery following a $ million merger. Layoffs have hit multiple divisions, including HBO/HBO Max and, this week , Warner Bros. Television Group, as part of the CEO of WBD David Zaslav Efforts to achieve $3 billion in post-merger cost savings .

All aspects of the combined Warner Bros. discovery are under scrutiny as Zaslav looks to save billions in layoffs and other areas. There are rumors that other departments such as ad sales are also looking to cut costs percentage to 20 Percentage earned through a combination of layoffs, travel and expense savings, and supplier cuts.

HBO Max and Discovery+ will be merged into one service next year. Executives are currently debating the service’s new name, as sources say much of the discussion is about whether the HBO name will stay in it or whether the service’s broader name would be better.

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