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Channel 4 CEO on possible privatisation, Netflix and ad market challenges

Channel 4 is discussing its future with the UK government, BBC chief executive Alex Mahon said on on Royal Television said Tuesday’s Society (RTS) event.

She expressed hope that Prime Minister Liz Truss’ government will focus on “facts, figures and evidence”, she told RTS London Convention 2022. “We’ll see what happens in the coming weeks and months.”

Channel 4 could be ‘the best’ in ‘crisis’ and it’s back against the wall , Mahon said, but added that it would be great to have a clear vision of the future.

When asked about advertising market trends, Mahon predicts 29 that the fourth quarter will be “quite “Quite tricky” in volatile markets. She suggested that while some industries are doing well, others face more challenges and some companies may push their ad spend towards 2023. Mahon said that in the current environment Lack of ‘decent predictability’.

Channel 4 CEO calls global streaming Netflix ‘a great service’ but also highlights challenges in marketing content “Cut in” with the vast array of available programming in the streaming age.

The CEO also stated that the audience for Channel 4 streaming All4 is as valuable as the audience watching the company’s linear channels. She said , the key question for the industry is how to “manage this shift” – an inflationary environment, “because they are free” and not everyone can afford all streaming services.

Asked about Channel 4’s coverage of Queen Elizabeth II’s death and funeral, Mahon said she felt the network had done the right thing in handling the news despite the “complex choices” the broadcaster faced

The conservative UK government led by former Prime Minister Boris Johnson has expressed its determination to sell Channel 4, which is now publicly but privately funded. The neoconservatives who took over recently The Truss government has said it will review the controversial privatisation plan.

“We are paying particular attention to the sale of Channel 4 and making sure we still agree with the decision, which is what I am doing things,” Culture Minister Michelle Donelan recently told a BBC radio programme. “I’m the type of politician who bases their decisions on evidence, they base their decisions on listening, and that’s what I am. Things to do in the coming weeks.

Mahon and many others in the UK TV industry have been strongly opposed to proposals to privatise the broadcaster.

This summer, Channel 4 Posted record full-year results , giving network operators additional firepower to fight controversial UK government plans.

The broadcaster also touted it “representing the whole of the UK” in its annual report this summer, saying: “From award-winning dramas such as This is A Sin , through Groundbreaking Black to Former Projects , Tokyo 671 Paralympics, Leeds Day Show Stephen’s Bento , or Nida Manzoor’s We Are Lady Parts , 2021 see Channel 4 portraying people from all over the UK The Voices”

Channel 4 cost £ million 2022 million dollars) in content, marking its third highest Content spend increased by percentages over 29 and was higher than before

“Channel 4 is an important state agency, and its remit is deeply rooted in everything we do every day and on every platform,” Mahon said at the time. “It’s about showing things that people may disagree with and challenging perceptions. This is to celebrate the rich diversity of all communities in the UK, and the diversity of their ideas and perspectives. “



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