Co. is changing. Helmed by Stephanie Danan and Justin Kern, the brand has opened its first flagship store in Los Angeles. Adjacent to the new David Zwirner gallery, the store is a minimalist destination, part of what Danan calls a “reset” for the brand, which has been open since October last spring
has not shown any series since.
“A lot of brands look alike, and if you don’t take the time to pay attention to your silhouette, you end up looking like everyone else,” says Danan in Paris. To fix that, Danen and Cohen focused on tailoring. “There’s so much bespoke stuff out there,” Daren admits, before discussing what sets Co apart. They focus on shaping the body rather than sticking to dogmatic oversized or fitted pieces. That led to some interesting ideas, like a draped trench coat with a bucket collar, and a lapelless teal double-breasted jacket in coated linen.
Baggy trousers are reliably masculine, as are black and white brogues (shoes are a growing category for the brand). Some coated linen button-down tops and trousers even read a little nerdy, though admittedly that might just be the stereotype associated with big glasses. But since this corporate woman is decidedly intellectual, it’s not a miscalculation. Elsewhere there were flashes of traditional femininity, such as fitted tank tops and pencil skirts, and a black dress with no buttons in the back looked refreshing. Everything is well balanced.
