Image: Courtesy of Kevin Amato
Erin Yogasundram’s thoughts on the fashion industry The view is interesting. The strategy consultant and mother of a three-year-old daughter named Waffle describes her job as working in pop culture. “I know how our cultural systems work, what makes things ‘popular,’ and apply that to advising my clients,” she said. To date, she has realized these visions for brands such as Marshall Columbia, Mush Studios and Ed Curtis.
After all, Yogasundram has a history of building the brand. She opened a lemonade stand at the age of six and then sold autographs on eBay . Eventually, she went on to star in 3.1 Phillip Lim, Alexander Wang and
I told you when I was a kid will not have children. I remember telling my roommate in college that I was too selfish and had too much work to do. When you have kids, you learn to be selfless and see that work is stupid and pointless in the grand scheme of life. Maybe not right away, but it will start at some point, I promise! I’m grateful that waffles have taught me these things. I didn’t actually think I could have a baby, so when I found out I was pregnant, it was a big deal! We are so excited.
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