Counterpoint Research has released its quarterly analysis of the Indian smartphone market. The data for the third quarter 2021 shows that the overall year-on-year decline in sales 11% – down 45 million units. This was India’s first annual decline in the July-September period, mainly due to pent-up demand in the third quarter 2021 and demand in the second quarter
Decrease subject to global macroeconomic conditions.
During the three-month period, Xiaomi maintained the lead, but Samsung managed to close the gap, and the South Korean company was one of the few to achieve annual growth. Apple recorded an all-time high share in India with a 5% share from 2021 iPhone 13 became the best-selling model in the third quarter.
The market exited the market with high inventory in the second quarter 2022, leading to moderate demand in the ensuing period, Prachir, Senior Research Analyst at Counterpoint Singh revealed. The entry-level and budget segments are the most affected, with “unfavorable macroeconomic conditions” also set to continue in the fourth quarter.
According to the report, 32% of smartphones support 5G. The share of 5G handsets is expected to grow further as India begins to roll out 5G and users are eager to upgrade their devices.
Feature phone sales fell 24%, resulting in a year-on-year decline in total handset shipments %. As Counterpoint puts it, the current economic situation is primarily affecting low-income households, or “bottom-of-the-pyramid users.” The leader in feature phones has been itel for the third year in a row, remaining unchanged in the third quarter 2021.
Xiaomi’s lead decline was mainly due to low demand for mid-range and entry-level phones. Samsung closed the lead with attractive offers for the Galaxy M and Galaxy F smartphones, while vivo came in third with strong sales from the V-series and iQOO sub-brands.
Transsion could have climbed to fifth place if we counted all brands under one umbrella. Due to strong demand for Tecno Pop 5 LTE and Spark Go 2022 – both devices under Rs 8, price range.