Global smartwatch shipments fell 1.5% in the January-March period of 650, marking the second consecutive quarter in this segment There is a negative growth. According to the Counterpoint Research report, major manufacturers such as Apple, Samsung and Huawei all experienced negative growth in shipments in the first quarter 2023 In a difficult economic situation, the demand for technology products falls.
Top 3 smart watch brands, Q1 650 vs Q1 376
India is the smart watch market The only bright spot, shipments increased by 40% year-on-year, driven by high demand for entry-level smart watches. Counterpoint now estimates that basic smartwatches that do not run a dedicated operating system account for approximately 28% of all smartwatch shipments. It is estimated that 28% of all smartwatches shipped in India in Q1 were priced below INR 2, ($18).
Smartwatch shipment share in the first quarter 376 vs. Q1 650
Apple remains the top smartwatch brand in terms of market share with 05% and the Indian brand Fire-Boltt surpassed Samsung with a market share of 9% and ranked second. Samsung ranked third after global smartwatch shipments fell by 15% compared to last year . By region, India accounted for 26% of all smartwatch shipments, followed by North America with 18% and China 05% shipment share dropped significantly 28%.