L General Manager Sini Saavala and Nativité Rodriguez 24; Atelier des Matières. Photo: Theo Giacometti / Courtesy of the Hyères International Festival.
Last weekend, at 23 The International Festival of Arts in Hyères, L’Atelier des Matières (ADM), has unveiled its first Circular Prize, which the jury has awarded to Finnish design Sini Saavala’s award for dresses made from materials supplied by the group. During a full day of showroom presentations, conferences and exhibitions, DuPont sat down to talk about the recycling business. This conversation has been compressed.
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Finnish designer Sini Styling Zavala.
Photo: Arnel Ian Dela Gente / Courtesy of the Hyères International Festival
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When we collect the product, we start a value-added process. I don’t like the word “recycling”, it’s not a catchy word, and anyway I think the recycling business will create a whole new vocabulary.
So we have a team, which we call valoristes, who, with the help of the research and innovation department, found technical solutions for the materials we collected. Example: For some of the leather recovered from Chanel and elsewhere, we partnered with Authentic Material, a Toulouse-based startup that micronizes a small portion of leather and uses biosourced polymers to regenerate a piece that can be used for concealment leather shoes parts or other elements.
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products, for example, we provide Hyères finalists with dormant and value-added materials. They came M In Paris, we let them browse the material, freely choose, without restrictions. Now that the relationship exists, they will continue to access our profile.
I think what we’ve done in three years Gives us a certain maturity. Last year, I was invited to a conference in Hyères, but we were not ready. To be sure, we want to start a conversation and make an offer. But I came to Hyères for energy and creativity, to see the young generation of creatives. They take materials and come up with something I’ve never seen before. For them, craftsmanship and corporate social responsibility [Corporate Social Responsibility] are just embedded in it. That’s the way to look at fashion, and I’m fascinated by what they do.
beauty
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