Recently, it seems that people on the Internet want to communicate with their inner Eighty-somethings get in touch. People on TikTok are obsessed with the coastal granny effect — think: Nancy Meyers’ diva — while others are experimenting with fancy granny aesthetics — guiding lights like Iris Apfel — for size. While the coastal granny and fancy granny trends seem to be on opposite ends of the style spectrum, a defining element between the two is the idea of dressing yourself, detached from all trends and outside influences. Stylish seniors are now an ideal, as praised for their effortlessness as they are for their eccentricity. The signatures they’ve built up over time are being fully celebrated, something we haven’t seen before at this level.
From Joan Didion’s Memorable 63 Céline for newfound famous hits like Baddie Winkle, stylish seniors who have long been the muse of the fashion industry. exist1920, Ari Seth Cohen began documenting advanced style through his blog (and eventually documentaries and books), Premium style
Diane Keaton in Something’s Gotta Give: The ideal coastal grandmother.
©Columbia Pictures/Courtesy Everett Collection
Granny styling for obvious reasons Also clearly associated with retro fashion. With the rise of resale sites from Rebag to Depop, finding clothing from past generations has never been easier, but today’s aesthetic has clearly changed. “Comfort and personal style manifested in grandma’s [aesthetic], which may be related to the quest for comfort clothing in the early days of the pandemic.”
But now young people suddenly adore them, how does the older generation feel? Linda Rae Smith, a self-proclaimed retired coastal grandmother who now lives for bright colors (and is
One thing to note, however, is that many muses, especially in the Advanced Style community, don’t like the word grandma— — for good reason. “I know a lot of the women I shoot don’t have don’t like the word because they not all grandmothers, which kind of reinforces the idea that women have to be on certain paths,” Cohen said. “I don’t have t really fits the term, but if it’s s connecting people with their grandmothers and creating more intergenerational conversations about style and creativity, then I I’m all for it. “
