Just the sound of the words “quiet luxury” made Dean and Dan Caten cringe. Nothing further than their enthusiasm for the flashy, ostentatious world, they are equally dismissive of the ongoing tailoring trend. “When they zigzag, we zigzag,” they say. “We go our own way.”
It’s no surprise that fashion’s vast selection of clothing is now taboo here at resorts; absent from recent seasons is Bohemian Sub-style mix and match. At a showroom appointment, the racks are filled with baggy, low-rise XXL cargo pants, extreme wash denim in mixed varieties (think sweatpants and hoodies mixed with skinny racing jeans and trucker jackets), sexy cropped Tops and miniskirts with dangling Swarovski tassels and sheer corset miniskirts. “It’s all about chicks from the suburbs — cheeky, street, super hot,” they concluded.
These chicks don’t like yoga, pilates or meditation, instead they like fast, dangerous sports that push the adrenaline levels well above the calming norm: boxing, Racing, Motocross. While sportswear is currently a rather veiled reference in fashion, here it’s cross-pollinated through menswear and womenswear collections with a variety of different ingredients, including street style staples, school uniforms with a twist, and after-work glam.
Boys and girls share a lot of the same arrogant language – same attitude and looks to get them talking. They even included a fun tribute to cartoon diva Betty Boop, who was printed on patches on trucker denim jackets and jeans, complete with graffiti and black crystal-encrusted logos. “It’s back to our roots—spicier, hotter, punchier,” they say. No romance, more difficult love.