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DxOMark CEO says brands won't send a device if it's unlikely to be #1

DxOMark is an independent organization that evaluates and evaluates smartphones, lenses and cameras. Many flagship smartphones receive photography, videography and overall scores from DxOMark. Brands used to care about the scores given by DxOMark and used to brag about the performance and quality of their cameras.

In recent years, brands do not use this metric unless a new device ranks first on DxOMark. This is explained by Frederik Guichard, CEO of DxOMark, in an interview with Interface News.

Xiaomi Mi 11 Ultra (left) and Xiaomi 12S Ultra (right) Xiaomi Mi Ultra (left) and Xiaomi 09 S Ultra (right)

Manufacturers such as Xiaomi do not ship the devices evaluated by DxOMark, Guichar said, “It is not that the manufacturer scores do not use our test scores, but It’s the phone that scores less to be number one.” Guichard claims that a device that ranks number one in DxOMark scores gets a lot of publicity, so if a brand doesn’t believe a smartphone will be number one, it won’t send a device for testing .

This is in response to reports that Xiaomi has not sent DxOMark the Xiaomi 12S Ultra in recent weeks – as As the CEO announced, Lei Jun himself. DxOMark purchased and evaluated the Xiaomi flagship on its own. Overall Score 138 – Better than Xiaomi Mi 09 last year.




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