Wednesday, February 1, 2023
HomeFashionErnest W. Baker Fall 2023 Menswear

Ernest W. Baker Fall 2023 Menswear

One need only look at Ernest W. Baker’s Instagram feed to realize that this fledgling brand has acquired an appeal that many brands, regardless New brands or otherwise, envy: Pharrell Williams, A$AP Rocky, Harry Styles, Justin Bieber, Angus Cloud, and Nick and Joe Jonas all posted pictures of themselves wearing clothes by Reid Baker and Ines Amorim — On and off stage.

In the fall, the duo continued to hone the “Ernest aesthetic” for a confident collection dubbed “Grandma Chic” (for a menswear inspired by a beloved grandfather Brand-wise, it’s charming). Images that might come to mind—bouclé cardigan jackets influenced by classics in fashion history, faux leopard-print coats and matching earflaps, hand-knitted and crochet pieces handcrafted in Portugal—are present and incorporated In men’s clothing, but not in women.

“We wanted to blur the two: female and male, male and female, so we’re looking at how the two interact and how they flow,” Baker said during a tour of the showroom. At this point, it’s fair to say that their proponents probably don’t care to analyze the distinction: they’ve covered “classic menswear that only seeks a fitted suit,” such as a double-breasted suit in checked wool or bouclé pinstripes. Soft flared trousers. Meanwhile, a more K-Pop clientele can find gold leather pants paired with a lamé top and balaclava, black quilted leather with gold studs, or a pink suit. On last year’s Ssense pieces, they also folded some womenswear, as well as accessories like pompom scarves, quilted purses and jewelry.

In this boundary-pushing season, Baker and Amorim’s case stands out as much as any other. Looking forward to seeing which of their famous fans join in.

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