Monday, March 4, 2024
HomeFashionFast fashion: Palm Angels accelerates into Formula 1

Fast fashion: Palm Angels accelerates into Formula 1

After making their Paris Fashion Week runway debut on Rue Cambon, Palm Angels isn’t slowing down. Sponsoring Haas, America’s only Formula 1 team, the Italian marque stormed into Miami International Speedway, home of last weekend’s Miami Grand Prix.

Founder Francesco Ragazzi with team drivers Nicolas Hülkenberg and Kevin Magnussen, as well as Candice Swanepoel, Josephine Skriver, Stella Maxwell, Brooklyn Beckham, Evan Ross and Miami Heat’s Tyler Herro Pregame dinner. Also in attendance were Miami Mayor Francis Suarez and F1 CEO Stefano Domenicali, who explained the importance of the Grand Prix’s second year to the local economy. The evening coincided with the launch of a new collaboration with Haas, which consisted of exceptionally high-end pit lane apparel and new spring-heeled sneakers. When it was race time the next afternoon, Hülkenberg and Magnussen wore palm-print racing suits and drove their Palm-badged cars around Miami Speedway at over 70 mph.

Nico Hulkenberg of Germany and Haas F1 at the F1 Grand Prix in Miami.

Photo: Courtesy of Haas

There were high hopes after Magnussen started the race in fourth before they started, that Haas would finish in the top three – securing a place on the podium. As Ragazzi explained, in 2022 the cumulative TV audience for the F1 season was recorded at 1. billion, while an average million people watched each game. “We wanted to be involved in F1 because it has become one of the fastest growing sports in the US after Netflix Drive to Survive 2022 , the crowd following it is really young and diverse,” he added. “Haas is a team that is really relevant to us because they are backed by Italian expertise – because they work with Ferrari – but they are American, with an American attitude and mentality. Besides, they are underdogs – Rookie relative to everyone else on the grid – we relate to that.”

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