Kanye West and his clothing label YEEZY have had multiple collaborations with established fashion brands, but those collaborations have not been without drama — including his recent spat with Adidas, where he claims they used a retail holiday without him allowed to have the same name as him.
Now West’s newest partner Yeezy Gap is being roasted online for reportedly demanding unorthodox ways of selling the items in-store.
Gap retail store photos and videos of merchandise appearing to be sold in what can only be described as a huge garbage bag, thrown in the middle of the retail store with the clothes inside not even folded or sized or Arrangement of styles.
“This is what they look like selling Yeezy GAP,” one Twitter user explained above one of the photos. “The sales clerk said Ye was angry when he saw them hanging it on a hanger, that’s what he wanted. They won’t help you find your size either, you just have to dig everything.”
This is how they sell Yeezy GAP. The salesperson said Ye was angry when he saw them hanging it on a hanger, which is what he wanted. They won’t help you find your size either, you just dig everything pic.twitter.com/GNd08Zv1zC
— little miss (@owen__lang) August 15, 2022
YEEZY GAP x BALENCIAGA Blue Dove Pieces In Store pic.twitter.com/Bc8opWfy8I
— HypeNeverDies (@ HypeNeverDies) August 13, 2022
YEEZY GAP store has On sale pic.twitter.com/aOouwRPmzn
— YEEZY GAP (@YEEZYXGAPGGLOBAL) August 16, 2022
The way Kanye sells Yeezy at GAP. will be worse than the next sale. pic.twitter.com/Uvh0ldlazn
— Siobhan Louise (@lennistyle) August 17, 2022
Twitter user comments on visuals Reactions were mixed, with some calling West a “genius” while others lamented that it would cause problems for Gap employees and customers.
“Yeah. Underpaid GAP guys clean up the client mess every 15 minutes and put everything back in the bag because the billionaire thinks it looks cooler, ‘ one wrote.
Another said. “They don’t see people’s plight anymore, they don’t see human beings who are suffering, they see an opportunity to ‘avant-garde’ and profit from it… It’s disgusting.”
with design In collaboration with designer Balenciaga, the brand also has its own take on trash fashion after making headlines earlier this month with a $1,790 “trash bag” — essentially a glorified drawstring bag that looks Like a garbage bag.
Balenciaga also makes an IKEA-looking handbag that retails for $2,145.
First announced in 2020, the Yeezy Gap collaboration consists of basics and accessories well beyond Gap’s usual price point, but well below Balenciaga, with products ranging from $60 (baseball caps, seamless vests) ) to $340 (coats, parkas).
The collaboration started last month in store in Times Square, Gap’s flagship storefront was remodeled to Ye’s liking, representing the essence of the collection
“Gap’s The Times Square flagship store has been redesigned and distilled into Yeezy Gap’s most essential form, inspired by Balenciaga’s vision for utilitarian design,” Gap said in a statement at the time.
Entrepreneur has contacted Gap for clarification regarding A retail plan that sells the collection.
The gap was down nearly 59% year over year as of Wednesday afternoon.