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Gigi Hadid brings all her fashion friends to her new cashmere brand guests

Last night, on the eve of New York Fashion Week, Gigi Hadid and friends gathered to celebrate the launch of the supermodel’s luxury cashmere brand, Guest In Residence. As founder and creative director, Hadid’s first brand venture, launched on September 7, was inspired by her rigorous globetrotting throughout her modeling career.

“Both my parents gave me cashmere pieces the first winter I worked in New York. I worked with the pieces and paired them with a lot of different outfits.”Guests in Residence” is about creating pieces that will spend your life with you because it’s a material that keeps you comfortable and warm no matter the situation,” Gigi Hadid told Vogue, wearing her brand’s bubblegum pink Showtime shirt Core Collection.

Gigi’s personal touch runs throughout the banquet. Just down the spiral staircase at L’Avenue in Saks, the candlelit atmosphere of Le Chalet cocktail bar is sultry, and Gigi’s favorite female-owned florist, PopUp, is adorned with flowers. Guests were greeted by DJ Amrit’s pitch-setting sound and MirMir’s photo booth moments. Amid the stone walls and cottage-style decor, the supermodel’s closest fashion friends sipped champagne by a crackling fireplace, followed by a Parisian-inspired dinner.

Party attendees included supporting sisters Bella Hadid, OBE Edward Enninful, Gabriella Karefa-Johnson, Emily Ratajkowski, Anok Yai , Law Roach, Antoni Porowski, Tan France, Imaan Hammam, Joseph Altuzarra, Noor Tagour, Precious Lee, Sophia Roe and many more.

“I really want to take a moment to think about what is my real product and what is my style. I’m lucky enough to wear these beautiful clothes for my work, but In everyday life, my wardrobe is pretty sustainable,” Gigi Hadid told Vogue . “The luxurious cashmere line is really something I want to make it more accessible than I think the market used to be, while creating simple pieces that can go in your wardrobe and take you through your fashion journey. “



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