When Gigi Hadid almost moved from LA When New York arrived a decade ago, it was on the brink of a particularly harsh East Coast winter. Needless to say, the creepy weather was a shock to the system. “I’m always cold even when others feel hot,” Hadid said with a sigh. Thankfully, her parents had a plan: They took the cashmere sweater their then-teenage daughter had stolen from a closet on a cool California day to send to their new school for college. Her favorites are all about stealth fashion: a gray turtleneck fastened with a belt (her mother’s) and an all-button cable-knit cardigan from her father. Her life was in transition—both uplifting and confusing—and the comfy knits provided a reassuring feeling of home. “These are the only cashmere items I’ve owned in a long time,” admits Hadid. “I still have.”
I was talking to the supermodel via Zoom; when she called me from a hotel room in London , she suddenly appeared on the screen, wearing – what else? – A gorgeous sunflower orange cashmere crewneck. Except this isn’t an old dress—it’s a sweater from her new brand, Guest In Residence, which she just launched. “This is my first time wearing a new sample, and I love the color,” Hadid said, a little giddy with excitement. The sweater is part of a collection of timeless pieces—slim-fitting joggers, hoodies, tank tops, scarves, beanies, and more—in countless warm hues: bubblegum pink, ginger, and cherry red, to name a few example. There are also limited-edition drops in the works, including one that Hadid calls a “varsity funk” that showcases her talent for color blocking in preppy shapes like classic rugby.
)
gradually warmed up
Guest In Residence polo, shorts and socks.
Photo: Pablo Di Prima / Courtesy of Guest in Residence
The cashmere knitting collection made in these three years is a labor of love for Hadid, . Squatting on her family farm in Pennsylvania a few months into her pregnancy with daughter Kaye, she began hatching initial concepts just as the world went into lockdown. “I think a lot of people think creating their own brand is the next natural step,” says Hadid, who has worked on several collaborations over the years — from Tommy Hilfiger’s runway collections to Frankies Bikinis founder Francesca Aiello’s swimwear capsule collection. , a friend from eighth grade. “But I don’t want to rush. I know I’m going to encounter something that makes me feel right and upright.”
In the current landscape of multi-hyphenated designers, her recent career couldn’t have been more fitting. The likes of Mary-Kate and Ashley Olsen, Victoria Beckham and Rihanna have long proven that fashion is more than one way, and as someone who is regularly photographed on the street and on the runway, Hadid has developed a keen sense of her own style They – not to mention a superstar’s social media following. It doesn’t hurt that she’s worked with many of the most talented names in the industry. “If you pay attention, you can learn wild things outside of modeling in this job,” she said.
However, more Importantly, Hadid’s choices for Guest In Residence reflect the style values she embraces at home. “My parents
are very good at investing in things they love, and I’m always Growing up seeing this,” she explained. Given the brand’s direct-to-consumer model, the investment pieces in her collection won’t cost the planet either—for example, her classic crew-neck for our Zoom retails for $. That said, Hadid isn’t cutting corners on quality. In fact, she’s gone the extra mile to source long-fiber cashmere in Inner Mongolia—a biodegradable yarn that avoids pilling and is every knitwear lover’s favorite. “I want to be able to have sustainable and realistic clothing for the long term,” she said. “If you take care of cashmere properly, it can last for decades.”
she The two golden rules of swearing came from her grandmother: (1) Anything that works for your hair works with cashmere. (2) Instead of washing your sweater every time you put it on, hang it out the window at the end of the day. “Cashmere is a natural fiber, so it naturally smells like smoke,” she insists.
It seems that she Certain family members are particularly eager to get their hands on the new collection. Her older sister Bella set her sights on this cut cardigan with raw edges and hook-and-eye closures, originally dubbed “Undercover.” “Bella came to the office and grabbed it—it’s her favorite thing,” Gigi said of the layered pieces. “Now we call it ‘Bella’.” Although Gigi’s daughter may be just a toddler, she’s clearly right behind her aunt. “Khai is not yet two years old and she’ll pick her own. clothing. A few days ago, she picked out a dress from the basket. I said, “What are you doing — it’s dirty!” But she wouldn’t be wearing anything else. She already has a big point of her own,” Hadid said. “She will be our first intern. “
