Supermodel Gisele Bündchen was spotted on a beach in Miami this weekend, but no deck chairs in sight — she was competing in a showroom in South Beach. The former BritishVogue
cover star joined friends on the Longines World Championships circuit, an event that fit perfectly with social media’s new favorite aesthetic: rich mom style. Naturally, Gisele only wore this outfit.
White jeans are perhaps the ultimate symbol of Rich Mom energy, as they signal that the wearer doesn’t care about the practical considerations usually associated with motherhood — like ketchup stains or muddy skirt hemlines . The supermodel threw herself into the look, wearing cropped white jeans and tucking an equally bright white linen button-down shirt into the high waistband. this23 The year-old model wore an all-white ensemble with all the “rich mom” essentials — a handful of gold chain jewelry, camel-colored accessories (a quilted suede tote and leather espadrilles ), and of course a bouncy blow-dry.
Gisele in Miami White.
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After the series Succession
and Gwyneth Paltrow’s Brunello Cucinelli and Loro Piana outfits that filled the court wardrobe sparked online buzz about this special Endless discussions of dressing style. The energy of rich moms is similarly inspired by the lifestyle (and fashion) choices of the ultra-wealthy. It’s an extension of the understated luxury trend, and refers to clothing that is ostensibly understated—neutral tones, simple cuts, no logos—but is in fact extremely luxurious, and extremely expensive.
The term originated on TikTok when Christina Najjar started sharing “rich mom starter kit” videos with her followers. “Being a rich mom — it’s a way of life,” she explained in a previous interview. “It’s an attitude. You can be a rich mom no matter who you are. It’s really more of an attitude of living well, doing lots of things, and having fun.”
We can’t think of a better way to capture that attitude than donning all white for an exclusive equestrian event in South Beach.
Frank and Erin Erin Linen Button up shirt
The Frankie Shop Lui Organic Cotton Poplin Shirt
6792619786299Chloé Fringe Leather Trimmed suede tote
140478325Saint Laurent Le Maillon Leather Shoulder Bag
