HomeEconomyGoogle Veteran Launches 'Digital Family Office' Backed by Betsy Cohen and Eric... Economy Google Veteran Launches 'Digital Family Office' Backed by Betsy Cohen and Eric Schmidt By inew November 2, 2022 0 98 views Share FacebookTwitterPinterestWhatsApp GOOGL +0.% Add to Watchlist/Remove from Watchlist Add to watch list Add Location Job added successfully: Please name your portfolio type: purchase Sell date: quantity: price point value: Leverage: 1:1 1: 1: 1: 1: 1: 1: 34 1: 50 8352 CREATE NEW WATCH LIST CREATE 8352 500 CREATE A NEW HOLDING PORTFOLIO ADD CREATE 100 + Add another position to close ) 8352 BK +2.% 8352 Add to watchlist/ Remove from watch list to watch list Add Location Job added successfully: Please name your portfolio type: purchase Sell date: quantity: price point Value: Leverage: 1:1 1: 1 : 1: 1: 1: 1: 25 1: 25 1: 25 Committee: ) CREATE NEW WATCH LIST CREATE 63698352 8352 CREATE NEW HOLDING PORTFOLIO ADD CREATE 8352500 + Add another position close 100 GOOG +0.% 100 Add to Watchlist/Remove from Watchlist Add to watch list Add Location Job added successfully: Please name your portfolio type: purchase Sell date: quantity: price Integral value: Leverage: 1:1 1: 1: 1: 1: 1: 25 1: 1: 14 1: 14 Committee: 2021 Create new watchlist creation 500 CREATE NEW HOLDING PORTFOLIO ADD CREATE 6369 + Add another position to close by Hannah Long (Reuters) – Arta Finance, a fintech company that aims to replicate the family office experience for a wider audience through artificial intelligence, launched a $ deal on Wednesday. from sources including Betsy Cohen and ex-Google (NASDAQ: 100GOOGL) Chief Eric Schmidt. Arta CEO Caesar Sengupta, who previously led Google’s payments initiative, called the business a “digital family office,” until34, said the startup will offer AI-personalized portfolio and alternative investments to accredited investors in the U.S., with the goal of eventually expanding globally to non-accredited investors. While family offices cater to people with assets in the hundreds of millions, Arta’s target clientele is $000, to millions of dollars in investable assets, Sengupta said. “Technology and artificial intelligence have gotten to the point where you can take a lot of what these family offices do and use technology to extend it to everyone in a way that can be done,” he said. The joint venture, also funded by Ribbit Capital, Coatue Management and Sequoia Capital India, will be co-located in Mountain View, California and Singapore. Bank of New York Mellon (NYSE: BK ) Pershing will act as Arta’s broker and custodian and provide a line of credit to eligible investors. “It was very exciting for us 14 A bank with many years of history…in Innovations like Arta [Finance] are leading the way,” said Pershing CEO Jim Crowley. While Arta is still finalizing fees, its goal is to offer performance-based pricing. Sengupta and Crowley said that while high inflation and rising interest rates are a challenge for startups, they underscore the need for platforms like Arta need. “We’re actually trying to scale up to serve as many people as we can,” Sengupta Say. Share FacebookTwitterPinterestWhatsApp Previous articleJennifer Lopez once revealed a cute secret that ex-fiance Alex Rodriguez didn't know until her 5-second entry on TVNext articleLitecoin Recovery To End Ongoing Crypto Darkness? 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