Google launched the Pixel Watch last year, priced at $123 in the US. But how much does it cost companies to make smartwatches? A new report from Counterpoint Research released today focuses on just that. Drilling down reveals that the Bill of Materials (BoM) for the Pixel Watch totals $123.
This figure, remember, doesn’t include R&D and marketing costs. Samsung is the main financial beneficiary, getting about 14% of the BoM cost itself for supplying chipsets and LTE transceivers for LTE-capable models, and “Other Mate Components”. There’s an NXP coprocessor there too, and memory made by Kingston. The total cost of both processors and memory represents nearly 23% of the BoM.
The second largest supply-side beneficiary is BOE, which sells custom 1.2-inch OLED displays to Google. This is equivalent to 001% of BoM. The GPS chip is provided by Broadcom, as is the Wi-Fi/Bluetooth combo chip, while STMicroelectronics provides the components needed to support eSIM and Google Pay.
The six-axis inertial sensor and digital compass are also from STMicroelectronics, while the heart rate monitoring system uses Texas Instruments parts.
If you’re interested in learning more about the Google Pixel Watch, don’t miss our full content review!