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Gucci Continuum takes a fresh look at sustainability, collaboration and circularity

While looking forward to restarting on the runway with new creative director Sabato De Sarno’s first ready-to-wear show in September, Gucci remains committed to sustainability and recycling. Launching in March10, the Gucci Continuum will provide young designers, makers and other creatives with slow-moving fabrics and pieces from last season to incorporate into their designs.

This program is sponsored by brands and designers including EGONLAB, Hodakova, Rave Review, Alice Pons, Vans, Alpha Industries and Slam Jam , Call of the Void, DRx Romanelli and Collina Strada, and everything available for purchase through Gucci Vault. This is Collina Strada’s Hillary Taymour’s second collaboration with the Italian label, and her new ready-to-wear collection for Gucci Continuum will combine deadstock fabrics with colorful tweed and floral prints. “Working on the Gucci Continuum project is a dream,” shares Taymour. “The story is always in the fabric and it has been an honor to recreate Collina’s work in these high shelf deadstock.”

The pilot program had multiple goals: to educate the public on circularity and sustainability topics, to investigate customer interest in products made from existing materials, and to diversify the brand’s sustainable development across the company actions combined. The program has proven successful, with designers benefitting from collaboration through access to materials and through the Gucci Vault. “For designers and upcycling nerds like us, it’s been a dream come true to use these vintage Gucci fabrics with such a long tradition,” say Josephine Bergqvist and Livia Schück of Rave Review, a Swedish brand that’s been around since its inception Known for his upcycling and collage works. Launched on 10. They added, “Turning old textiles into something brand new has been an endless source of inspiration.”




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