In a contemporary context, Gucci has mastered the art of marrying streetwear sensibility with regal elements, a hybrid that blends sophistication with inherent accessibility, Close attention has been paid – including the placement details of every lively accessory and sparkling accessory. For last night’s Resort2024 show at Seoul’s former palace, Gyeongbokgung Palace, the brand took influences from city streets and seasons, accessorizing the ensemble with a collection of surf-punk hairstyles , these hairstyles turned the supposed soft beach hair sharp.
Model Sora Choi opened the show, save for her bangs, her raven-like length straight and baggy, swept (read: plastered) across her forehead as if she’d just emerged from a rough sea. City streets continued to meander toward Venice Beach, with micro fringe, wave curls, sun mirrored water goggles in hair, and arms draped over surfboards to help solidify the look. Among our favorites? The waist-length peroxide is set in a deep, muted lavender hue that coordinates perfectly with a pair of purple patent-leather boots.