as a red carpet catwalk, and streetwear star, Hailey Bieber knows how to dress. So it’s surprising that the model hasn’t designed her own clothing line – until now, that’s all. Today, Bieber is launching a special capsule collection at Wardrobe.NYC. Along with founders Josh Goot and Christine Centenera, Bieber wanted to create a collection of simple wardrobe essentials with modern, contemporary details. “I wanted to make a fuss about putting together a killer outfit,” she told Vogue .
Bieber first got its hands on Wardrobe.NYC’s collection through Centenera – which celebrates its fifth anniversary this year and features sleek, minimalist singles famous for its products. As it turns out, she’s always admired the co-founder’s personal style and felt they would work well together to collaborate. “We finalized each piece by figuring out the core pieces in my everyday wardrobe and the pieces that I thought could be around forever,” says Bieber. “It’s like a nice coat and a great piece of clothing. Great blazers, then combine them with simple everyday layering pieces.”
Hailey Bieber (center) with Josh Goot and Christine Centenera of Wardrobe.NYC.
This-piece collection has a clean, simple aesthetic that focuses on the ultimate in wear resistance. It is available in four packs ($1, 485) – Includes a T-shirt, blazer, miniskirt, and choice of pants or leggings – or eight-pack ($3, 302) – Added track tops, sweatpants, ribbed vests and coats. (Meanwhile, knitted sweaters and oversized T-shirts can be purchased separately.) All pieces are made in Europe from Italian textiles and come in sizes from 2XS to XL.
When designing the product, Bieber shared that cut and fit took center stage. “I pay a lot of attention to how each piece fits, how it hangs and how it’s worn,” she says. “I’m very picky about how the whole goes together, so for these pieces, I’m very specific about the size of each piece.” She also wanted to incorporate personal accents into the collection, looking to her own wardrobe for inspiration. “My personal style is reflected in all pieces, from casual and comfortable pieces to more sophisticated, organized pieces,” says Bieber. “My style is constantly blending comfort and class, and that’s what I want to do with these clothes,” adds Goot. “Once we identified our staples, we set about modernizing them—upping the manufacturing process, adjusting the proportions, and Really optimized tailoring to meet Hailey’s very specific vision.”