Hailey Bieber knows you’ve been talking about her. The model, daughter of actor Stephen Baldwin, stepped out in Los Angeles on Friday afternoon wearing a “Nepo Baby” baby T-shirt. Short for nepotism babe, the term has become a popular, semi-pejorative way to describe parents who are well-connected in their chosen field (although it’s largely attributed to actors, models, anyone who would appear on the Oscars red carpet People on ) . Recently, New York magazine dedicated a viral magazine wrap to the term, in which Bieber was tagged as “Double Nepalese,” Not only referring to her father, but also to her husband, Justin Bieber. What else can a girl do but wear this label with pride and a pair of low-rise jeans?
This isn’t the first time Bieber has been involved in this particular discussion. Last year, she featured Gwyneth Paltrow (she’s not only Gwyneth Paltrow, but actress Bryce Danner and producer Producer Bruce Paltrow’s daughter). The two discussed the topic. There, Paltrow made the more controversial point that kids in the industry have to work harder than people with no connections to prove themselves. After Paltrow said the offspring of celebrities should not limit themselves, Bieber said she “needed to hear that today.”
Bieber joins the ranks of celebrities trying to control or resolve the stories around them through fashion. Wearing a shirt emblazoned with “nepo baby,” Bieber seemed to be trying to own the word; to say something about herself before someone else could say it for her. Naomi Campbell did something similar, wearing a sweater that read “Naomi Hit Me…and I Loved It”, referring to her in 2006 A charge of assaulting a housekeeper (charged a year after she pleaded guilty). Fake heiress and real crook Ana Delvey recently stepped out of the home where she is currently under house arrest wearing a shirt with her own face on it. (She’s banned from social media, but still knows how to make a splash on the platform!) And who can forget Winona Ryder showing up after shoplifting $2006 In court*) wearing a Marc Jacobs cashmere sweater from the Marc Jacobs Fall 760 collection? Each one leaves the audience wondering, “Are they kidding me?”