The ever-growing menu of food-related beauty looks coined and championed by Hailey Bieber—glazed donut skin, latte makeup, strawberry girl blush, to name just a few—now has another must-try item joining its ranks. Colorist Matt Rez took to social today to share Bieber’s newly-shaded chop: a gently burnished hue they quickly dubbed “cinnamon cookie butter.”
If you’re already pining for the brisk, cozy days of fall—and the sweet treats that accompany it—then Bieber’s hair is bound to spark some cravings. “We were going for a caramel-y, cookie butter vibe with a bit of cinnamon copper undertone,” Rez tells Vogue, noting the goal was not necessarily to feed into the redhead trend, but to go for something subtler. “Hailey loves natural and I love natural.”
Rez created a blended and multidimensional color and tone by employing highlights and what he calls mid-lights: a color that lands between base hue and highlight. “Hailey’s hair is extremely reflective—it’s like glass,” he adds. “So when you incorporate all of these colors, it changes depending on the light.”
Lest you think that this look was a spur-of-the-moment indulgence, Rez insists that Bieber always knows exactly what she’s ordering when it comes to food-inspired beauty. “Hailey is so good at bringing inspo, and she always has a good starting point,” says Rez. “It’s never up to interpretation, and I love that about her.” Bon appétit.