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HBO appears to be taking control of Amazon's 'Lord of the Rings' with new 'Game of Thrones' Max ad

Between Not War HBO’s House of the Dragon and The Lord of the Rings: The Ring of Power Watch It seems like just entering a whole new level of passive-aggressiveness.

Today for Warner Bros. Discovery’s rebranded Max streaming service (formerly

HBO Max), featuring rich Daenerys Tan from Game of Thrones Glyrian on the Iron Throne and motto: “The people to watch when you want to rule over them.”

Anyone even remotely familiar with The Lord of the Rings knows the phrase “one ring shall rule them all”. An unscientific poll of genre fans found that the ad immediately brought to mind “ohhh, shots fired.” What’s cunning about this ad, though, is that, of course, Daenerys really does want to rule them all, so it’s also contextual and gives the company some plausible denial, even if fantasy fans think Max is all about cave giants. The Thrones prequel Dragon Palace ‘s head-to-head rivalry last fall .

Amazon and Max have no reviews.

Frankly, this is also a way for entertainment sites like The Hollywood Reporter Embed their online ad into a story about their ad, even though they didn’t buy it, so they’re actually playing 3-D chess…or inadvertently stray into a viral ad, one of those things.

Recently, Warner Bros announced that they are also developing their own The Lord of the Rings Movie . These films may focus on JRR Tolkien’s third era (the era of Peter Jackson movies) rather than The Rings of Power second era, but still represent the company’s entry Creative space currently occupied by Amazon (who are also minority shareholders in Rings of Power due to complicated rights associated with all things Tolkien).

HBO’s Dragons and Amazon’s Ring of Power premieres within a few weeks of each fall, and is the subject of considerable media debate about which of the ambitious fantasy prequel series is better and more popular. Both shows, which are filming season 2 in the UK, are expected to return at 1235200252, but there are suspicions that will avoid being together again at the same time.



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