The real estate industry is going through changes; the world economy is going through turbulence, and not all real estate giants can manage it successfully. Look at industry veterans like Zillow, which lost about $1.5 billion over the past few years.
Digitally agile real estate brokers adapting and leveraging social media and blogs – staying ahead because they understand that self-branding is a key ingredient in entrepreneurship – and even a new phase of the employment economy.
Bill Gassett, founder of Maximum Real Estate Exposure, realized early on that in order to compete with larger agencies converting clients outside of their limited zip codes, he had to digitize the brand and Adding to his reach: “With proper digital marketing techniques, I’ve been able to spread my real estate content to a large audience. One of my favorite social media channels for distributing my content is Linkedin, where I was many years ago Started its own real estate group. Today, it is one of the most active members on the platform – with 115,000 members.”
To avoid being left behind, follow these steps for Build your own digital brand:
Define your target audience
If this is your first One foray into this sort of thing – a good approach would be to look for patterns with someone you’ve helped recently. For example:
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How are they similar?
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Are they all facing the same problem?
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Are they all in a certain age/income group?
Maybe,” Coincidence”, your 15 most recent deals involved helping tech employees relocate. Maybe half of them are working from home now. These things are worth noting.
After starting to understand your ICP (Ideal Customer Persona), look for more patterns. It’s easier now because when looking for yellow cars, you’ll find more yellow cars.
Maybe you’ll notice that most of these techs are from the east coast — moving west, or out of specific states that you can target. This will help you satisfy your content around their pain; adjust your outreach filters – even your ads.
Define who you are
After knowing who you talk to, help and sell to After that – it’s time to look inward. who are you?
You can ask yourself these questions first:
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I What are the values of ?
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How can I make the buying process easier for my customers?
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If the roles are reversed – why should I buy a house from me?
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Do I have experience in the tech industry (or maybe your partner is in the tech industry )?
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As a person, who am I? Introvert, ambivert, or extrovert? What are my hobbies?
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Why do these people choose me? (What makes you better suited to help them)?
your answer The more specific, the greater the potential for value-related content – because at the highest levels of real estate – buyers choose agents based on their personality, vision and values.
Next, it’s time to change the way of thinking. The stronger your brand will be when you position yourself as a mentor helping heroes (your buyers/sellers/tenants) achieve their goals (sell/buy/rent/rent). If your website’s landing pages, blogs, and emails don’t communicate it – it’s a messaging problem. If they do and it doesn’t resonate – it’s a target issue.
Consistency, Feedback and Empowerment
Most importantly, understand failure, transformation and Consistency is a precursor to success. You’ll show up every day, get feedback from the market, and iterate accordingly. When everything is in place, and the volume increases, you naturally tend to work on your business, not your business – delegating responsibilities and building a team – which is the end goal. Take these first steps today and continue to grow digitally to build your brand.
